B2b Marketplace

B2b Marketplace project preview
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Background

Process

Research

Ran contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

25% increase in daily active users. Since shipping, we've measured 35% reduction in support volume.

B2b Marketplace

Shipping quality design requires collaboration and iteration. This piece explores why . The implications matter for teams and organizations.

The Thing

Whether you're designing your product, this principle applies.